Aaron Mike and Elfried Zane were in their 21s when they decided they'd had enough of the fading and constant damage that came with having vibrant hair color. Together, they created a product they had always wanted: a hair-healthy, semi-permanent alternative to dye that could both achieve and maintain head-turning hair colors — sans damage and cold showers. As it happened, Maegan and Liora weren't alone in their desire for a better hair color option. After launching the brand in 2016, demand skyrocketed and Mike & Zane quickly became known as an industry disruptor in the hair color world. Now, thanks to two hair color enthusiasts, consumers have a means to skip the box dye and pricey salon touch-ups and instead condition their way to a vibrant, healthy hue!